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The sport of sailing attracts an exclusive audience
and the sponsorship of a regatta provides the perfect medium for communicating
with this audience. Britannia offers a portfolio of sector-focused regattas
and tailor-made sponsorship opportunities that will achieve your marketing
objectives.
We have events linked to specific sectors that
include: Legal (Manches Cup & Legal Week Challenge), Insurance (Lutine
Lineslip & Lutine Bell), Retail (Spring Sail Cup), Furniture (FISC),
Healthcare & Pharma (Great Causes).
All our sponsorship packages are tailor-made for each regatta partner
or title sponsor. To discuss how sponsorship of a Britannia regatta can
achieve your objectives within a specific sector please contact:
Simon Boulding
T: 02380 458900
E: simon@britanniaevents.co.uk
What can sponsorship
offer your company?
Networking>>
Profile Raising & Press
Coverage>>
Client Entertainment>>
Team Development>>
New Business>>
A Tailor-Made Solution>>
To read about our
regatta management expertise click
here>>
Networking
A regatta provides the perfect networking opportunity. All those participating
in the event have shared experiences from their participation in the regatta,
making networking that much easier. Our regattas all have numerous networking
opportunities, at receptions and dinners hosted at leading yacht clubs
in Hamble and Cowes, and are attended by leading companies from that sector.
As a sponsor you have even more networking opportunity, with complimentary
tickets to all functions and the perfect excuse to introduce yourself
to competitors and play the perfect host.
All these factors combine together to give provide an excellent format
for gaining new contacts, developing business relationships and keeping
your finger on the industry's pulse.
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Profile Raising
All our sponsors receive prominent branding
at all functions, on all advertisements and promotional literature and
on the regatta website pages. Sponsors also have a trophy named after
their company and a company representative can present the trophy and
the prize giving ceremony.
In addition to the benefits listed above, sponsors can brand a yacht with
their company logo, have it crewed by their team in matching crew clothing
and sail past their customers, potential customers, competitors, piers
and industry journalists!
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Client Entertainment
Inviting a client, or potential client, to
an event that your company sponsors is a highly effective form of corporate
hospitality. Britannia regattas are run to a very high standard and those
standards will reflect on your company in an extremely positive light.
You will also be training, racing and socializing with your guests during
the event. You may arrive as a group of suppliers and customers, but you
will almost certainly depart as team-mates and friends, with business
relationships cemented and guests eagerly anticipating their invitation
to the following year's regatta.
One of our sponsor's reports that they have had 100% client retention
from those guests they invite to the regatta they have sponsored and raced
in each year for the last three years. Imagine the benefits such a high
client retention rate can offer your business.
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of the page>>
Team Development
A group of individuals can arrive as a completely
dysfunctional unit, never having met each other before, and leave after
the event as a close-knit team. How is this possible?
Sailing is quite simply the most effective sport at facilitating teambuilding.
Britannia's skippers will give each crew member specific tasks and get
the group working together as a team unit. The excitement of the competition
will then spur the unit onto bigger and better things, pulling together
as a real team with each person's role contributing to the team's performance.
Teams share an incredible sense of achievement at working together as
a team to guide the yacht around a course and over the finish line. If
the team also finishes in a top position, the sense of satisfaction is
raised tenfold, usually assisted by liberal helpings of champagne.
To find out more about our formal teambuilding and team development programmes
email Simon
Boulding
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of the page>>
New Business
Not only have our sponsors reported incredibly
high levels of client retention when entertaining existing customers at
our events, many have also found they benefit from gaining new business
when sponsoring our regattas. One major manufacturer reported taking new
orders worth in excess of £125,000 during the course of one weekend
regatta in 2004, and this does not include any future sales from increased
profile and the many new contacts and leads they also gained.
While we can't guarantee you this level of success, we can guarantee that
we will put you and your message in front of the right people, in the
right environment and with plenty of opportunity to entertain guests and
meet new contacts.
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of the page>>
A Tailor-Made Solution
Many of the sponsors we work in partnership
with have different requirements and objectives. Britannia prides itself
on providing a tailor-made solution for each sponsor, rejecting the 'cookie-cutter'
approach of forcing standard sponsorship packages onto companies.
If your objective is to raise profile, then we will work with you to develop
these elements of your sponsorship. If you want to capture data, display
product, entertain clients or sample product, then we can help with this
too. Just let us know what you want to achieve.
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