The sport of sailing attracts an exclusive audience and the sponsorship of a regatta provides the perfect medium for communicating with this audience. Britannia offers a portfolio of sector-focused regattas and tailor-made sponsorship opportunities that will achieve your marketing objectives.

We have events linked to specific sectors that include: Legal (Manches Cup & Legal Week Challenge), Insurance (Lutine Lineslip & Lutine Bell), Retail (Spring Sail Cup), Furniture (FISC), Healthcare & Pharma (Great Causes).

All our sponsorship packages are tailor-made for each regatta partner or title sponsor. To discuss how sponsorship of a Britannia regatta can achieve your objectives within a specific sector please contact:

Simon Boulding
T: 02380 458900
E: simon@britanniaevents.co.uk

What can sponsorship offer your company?
Networking>>
Profile Raising & Press Coverage>>
Client Entertainment>>
Team Development>>
New Business>>
A Tailor-Made Solution>>

To read about our regatta management expertise click here>>

Networking
A regatta provides the perfect networking opportunity. All those participating in the event have shared experiences from their participation in the regatta, making networking that much easier. Our regattas all have numerous networking opportunities, at receptions and dinners hosted at leading yacht clubs in Hamble and Cowes, and are attended by leading companies from that sector. As a sponsor you have even more networking opportunity, with complimentary tickets to all functions and the perfect excuse to introduce yourself to competitors and play the perfect host.

All these factors combine together to give provide an excellent format for gaining new contacts, developing business relationships and keeping your finger on the industry's pulse.

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Profile Raising
All our sponsors receive prominent branding at all functions, on all advertisements and promotional literature and on the regatta website pages. Sponsors also have a trophy named after their company and a company representative can present the trophy and the prize giving ceremony.

In addition to the benefits listed above, sponsors can brand a yacht with their company logo, have it crewed by their team in matching crew clothing and sail past their customers, potential customers, competitors, piers and industry journalists!

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Client Entertainment
Inviting a client, or potential client, to an event that your company sponsors is a highly effective form of corporate hospitality. Britannia regattas are run to a very high standard and those standards will reflect on your company in an extremely positive light.

You will also be training, racing and socializing with your guests during the event. You may arrive as a group of suppliers and customers, but you will almost certainly depart as team-mates and friends, with business relationships cemented and guests eagerly anticipating their invitation to the following year's regatta.

One of our sponsor's reports that they have had 100% client retention from those guests they invite to the regatta they have sponsored and raced in each year for the last three years. Imagine the benefits such a high client retention rate can offer your business.

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Team Development
A group of individuals can arrive as a completely dysfunctional unit, never having met each other before, and leave after the event as a close-knit team. How is this possible?

Sailing is quite simply the most effective sport at facilitating teambuilding. Britannia's skippers will give each crew member specific tasks and get the group working together as a team unit. The excitement of the competition will then spur the unit onto bigger and better things, pulling together as a real team with each person's role contributing to the team's performance.

Teams share an incredible sense of achievement at working together as a team to guide the yacht around a course and over the finish line. If the team also finishes in a top position, the sense of satisfaction is raised tenfold, usually assisted by liberal helpings of champagne.

To find out more about our formal teambuilding and team development programmes email Simon Boulding

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New Business
Not only have our sponsors reported incredibly high levels of client retention when entertaining existing customers at our events, many have also found they benefit from gaining new business when sponsoring our regattas. One major manufacturer reported taking new orders worth in excess of £125,000 during the course of one weekend regatta in 2004, and this does not include any future sales from increased profile and the many new contacts and leads they also gained.

While we can't guarantee you this level of success, we can guarantee that we will put you and your message in front of the right people, in the right environment and with plenty of opportunity to entertain guests and meet new contacts.

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A Tailor-Made Solution
Many of the sponsors we work in partnership with have different requirements and objectives. Britannia prides itself on providing a tailor-made solution for each sponsor, rejecting the 'cookie-cutter' approach of forcing standard sponsorship packages onto companies.

If your objective is to raise profile, then we will work with you to develop these elements of your sponsorship. If you want to capture data, display product, entertain clients or sample product, then we can help with this too. Just let us know what you want to achieve.