Sailing offers great brand exposure, either at one of Britannia’s industry focused regattas or at an open regatta such as AAM Cowes Week or the J.P. Morgan Asset Management Round the Island Race.
Here is how Skandia, one of Britannia’s clients, summed it up:
It’s a clean and healthy sport, it has a great image and it’s also very photogenic and a great way to display the visible part of your brand. And it’s very inclusive. Sailors tend to be articulate, they are engaging and they are typically passionate about the sport.
Over 1.2 million people in the UK participate in the sport of sailing and this group have an excellent demographic profile, combined with a real passion for the sport, making sailing an excellent brand exposure opportunity for those brands wishing to engage this audience. Britannia can provide excellent market research and demographic data on the sport of sailing and can work in partnership with you to develop a bespoke marketing campaign. Please contact us for further information.
Yachts and regattas lend themselves very well to branding, with numerous opportunities to brand sails, hull, spinnakers, team clothing, marinas and many other elements of a sailing event. Britannia can arrange all your branding requirements as part of our Turn Key solutions.
